Basic Attention Token (BAT) is the native cryptocurrency of Brave browser, a decentralized web browser that aims to empower content creators and consumers. The Brave software is one of the world’s most widely used decentralized applications (dApps) and is the first in the crypto market to have more than 1 million users.
The Basic Attention Token crypto serves as the utility token of the Brave ecosystem. Users who download the browser and surf the web through it earn Brave Rewards in BAT for viewing ads.
BAT is also used to incentivize content creators and publishers on the platform. In addition to revenue generated through ads, the Brave browser also pays them through user contributions and tips.
Brave’s most unique feature, however, is that it offers better ROI for advertisers on its platform without violating end users’ privacy. Unlike centralized online services, the Web3 dApp Brave does not misuse users’ browsing data to push targeted advertising, giving them more control over how their data is used.
